JAMES T. SIMPSON

Education

University of Alabama, Ph.D., 1990

            Major:   Marketing and Applied Statistic

University of Southern Mississippi, MBA, 1973; B.S.B.A., 1970.

 Harvard University, Institute of Educational Management (IEM), 1985.

 University of Kentucky, College Business Management Institute (CBMI), 1974 to 1976.

Experience 

Professor of Marketing and Chairman, Department of Management and Marketing in the College of Administrative Science (CAS), University of Alabama in Huntsville (UAH), Huntsville, Alabama

Summer 2005, Visiting Professor Trinity College Institute for International Integrative Studies (IIIS), Dublin, Ireland.

 Summer 2002, Visiting Professor of High Technology Marketing, Tsinghua University, Beijing China.

 From June 2000 until October 2003, Dr. Simpson also served as the Director of the UAH Center for the Management of Science and Technology (CMOST) where he generated over one million dollars in research contracts and grants from government and industry.

 Prior to joining the UAH faculty in 1990, Dr. Simpson served in several executive administrative positions at The University of Alabama in Huntsville and The University of Southern Mississippi.

 Research Interests

 Research interests include the Structure and Behavior of Marketing Distribution Systems, Marketing High-Technology Products, Advertising strategies in Developing Countries, and Risk and Performance in Software Development in Developing Countries.

 Teaching Interests

 Basic Marketing, Marketing Strategy, and Marketing in a High Technology Environment.

International Activity

Dr. Simpson has lectured in Ireland, Taiwan, China, France, Russia, Byelorussia, Romania, and Great Britain.  He has also conducted research in Scotland, Italy, Germany and Mexico.  He taught the first marketing course ever offered at the International Space University (ISU), Graffenstaden, France.

Selected Publications in Refereed Journals

·                     Berkowitz, David, Jatinder N. D. Gupta, James Simpson and Joan B. McWilliams, “Defining and Implementing Performance-Based Logistics in Government,” Defense Acquisition Review Journal, 11:3 (Dec. 2004- Mar. 2005) 254-267). 

·                     Na, Kwan-Sik, Xiaotong Li, James T. Simpson, and Ki-Yoon Kim, “Uncertainty Profile and Software Project Performance:  A Cross-National Comparison,” Journal of Systems and Software, 70, (2004) 155-163).

·                     Simpson, James T., Christine Kollmannsberger, Helmut Schmalen, and David Berkowitz, “New Product Development in German and U.S. Technology Firms,” European Journal of Innovation Management, 5:4 (2002), 194-207.

·           Mayo, Donna, Lynne Richardson and James T. Simpson, "The Differential Effects of the Use of Power Sources and Influence Strategies on Satisfaction," Journal of Marketing Theory and Practice, 6:2 (1998), 16-25.

·           Simpson, James T. and Brent Wren, "Buyer-Seller Relationships in the Wood Products Industry," Journal of Business Research, 39:1 (1997), 45-51.

·           Simpson, James T., and Donna Mayo, "Relationship Management: A Call for Fewer Influence Attempts?" Journal of Business Research, 39:3 (1997), 209-218.

·           Lynn, Gary S., James T. Simpson and William E. Souder, "Effects of Organizational Learning and Information Processing Behavior On New Product Success," Marketing Letters, 8:1 (1997), 33-39.

·           Wren, Brent, and James T. Simpson, "A Dyadic Model of Relationships in Organizational Buying: A Synthesis of Research Results," Journal of Industrial and Business and Marketing, 11: 3/4 (1996).

·           Simpson, James T., and Chris Paul, "Toward a Dimensionalization of Governance Structure: The Positioning of Franchising," Journal of Marketing Channels, Special Issue, Franchising:  Contemporary Issues and Research. 4:  1/2 (1995), 125-140.  Simultaneously as a book chapter in Franchising: Contemporary Issues and Research, (ed: Patrick J. Kaufmann and Rajiv P. Dant), The Haward Press, Inc., (1995), 125-240.

·           Simpson, James and  Chris Paul, "The Combined Effects of Dependence and Relationalism on the Use of Influence in Marketing Distribution Systems," Marketing Letters, 5:2, (1994), 153-163.

·           Boyle, Brett, F. Robert Dwyer, Robert A Robicheaux, and James T. Simpson,  "Influence Strategies in Marketing Channels: Measures and Use in Different Relationship Structures," Journal of Marketing Research, 29 (November 1992), 462-73.                                                  

International Research Presentations

·          “Advertising Products from Developing Countries in the American Market:  Effects of Brand Name, Spokesperson, and Country of Origin Information" Trinity College, Dublin, Ireland, July 2005 

·          “Advertising Chinese Products in the American Markets,” Department and Graduate Institute of Business Administration, National Taiwan University, Taipei, Taiwan, March, 2004.

·          “The Influence of Culture on New Product Development in German and US Markets,” ESTACA University, Paris France, June 2003.

·          “Marketing High Technology Products and Services.”  School of Economics and Management, Tsinghua University, Beijing, China, July 2002.

·          “The Evolution of Relationship Structure and Influence Strategy Research,” University of Buckingham, Buckingham, England, July 1998

·          "Marketing Under Free Enterprise Conditions” The Romanian Management Institute, Bucharest, Romania, December 1994, 1995, 1996.

·          "Marketing Management: A Strategic Management Approach,” The Black Sea University, Mangalia, Romania, June 1994.

·          "Marketing Space Project Management," International Space University, Huntsville, Alabama, July 1993.

·          "The Role of Marketing in Society and the Firm:  A Consumer-Oriented Approach,” Economic Scientific Research Institute, Minsk, Byelorussia, and Moscow Aviation Institute, Moscow, Russia, December 1992.

Editorial Review Board

Academy of marketing Science Review

Journal of Relationship Marketing

European Journal of Innovation Management

Consulting

 Served as consultant to several high technology organizations including Advanced Communication Systems, Inc. (ACS), Space Hardware Optimization Technology, Inc.(SHOT), SPARTA, Inc, Intergraph corp., SkyHook Technologies, The Consortium for Materials Development in Space, Army Research and Engineering Center (RDEC); Army Aviation and Missile Command (AMCOM), Space Missile Defense Command (SMDC), and Army Logistic Support Activity (LOGSA).

Contracts and Grants:

Served as Principle Investigator (PI) or Investigator on more than $1 million in research grants and contracts.

Leadership in Professional Associations

Chair, American Marketing Association (AMA) Technology and Innovation Marketing Special Interest Group (TechSIG), 2003-2005.  Past Chair 2005-2007.

Awards and Honors

·         UAH Business School 25^th Anniversary Alumni Award:  Faculty that had the greatest impact on my life

·         UAH Student Government Association Outstanding Faculty Award, 2005

·         Academy of Marketing Science (AMS) Outstanding Marketing Teacher Award, 2004

·         College of Administrative Science Outstanding Graduate Teaching Award, 2000 & 2001

·         College of Administrative Science Outstanding Service award, 2001

·         C. David Billings Faculty Fellowship, 2000

·         College of Administrative Science Outstanding Undergraduate Teaching Award, 1999

·         UAH Student Government Association Outstanding Graduate Faculty Award, 1999

·         UAH Foundation Award for Distinguished Teaching, 1997

·         UAH Panhellenic Teacher of the Year, 1997

·         College of Administrative Science CAS Outstanding Researcher Award, 1994

·         Beta Gamma Sigma Outstanding Doctoral Student Award, 1991

·         Dr. Taylor Little Outstanding Marketing Doctoral Student Award, 1991

·         AMA Doctoral Consortium, Harvard University, 1989 

·         Phi Kappa Phi

·         Beta Gamma Sigma (Business Honor Society)

·         Alpha Mu Alpha (Marketing Honor Society)

·         Mu Sigma Rho (Statistics Honor Society)

International Travel

·         Dublin Ireland, 2005

·         Taipei, Taiwan, 2004

·         Paris, France, 2003

·         Marshall Islands, 2002

·         Guadalajara, Mexico, 1997

·         Florence, Italy, 1996, 2006

·         Rome, Italy, 1996, 2006

·         London, England, 1995, 1996

·         Glasgow, Scotland, 1995, 1996

·         Edinburgh, Scotland, 1995

·         Mangalia, Romania, 1994

·         Bucharest, Romania 1994

·         St. Petersburg, Russia 1993

·         Moscow, Russia, 1992, 1993

·         Minsk, Byelorussia, 1992